We are delighted to stand alongside the PGA of America in supporting its iconic flagship events, and through this landmark partnership, we take the next step in deepening our support for the game even further. Jean-Frédéric Dufour, Chief Executive Officer, Rolex SA, said: “Since 1967, Rolex’s commitment to golf has grown and flourished, permeating every level of the sport. I’ve found there is something special about having partners of such ilk, for in the end, they motivate others to match their ideals.” “We’re excited to work with Rolex and their brand, which has represented the epitome of excellence in sport for so long. “It’s not often we sign agreements of this magnitude without supreme confidence and comfort in our partner, which we certainly have with our friends at Rolex,” said PGA of America CEO, Seth Waugh. Rolex also becomes Presenting Partner of the PGA’s three annual Player of the Year awards: the PGA Professional Player of the Year Women’s PGA Professional Player of the Year and Senior PGA Professional Player of the Year awards. Rolex is committed to PGA Members, their events and grassroots initiatives, as the brand becomes the Presenting Partner of the annual PGA Professional Championship and the Official Timekeeper of PGA Golf Properties and PGA Frisco. Their commitment to our Association, the PGA Professional Championship and our spectator Championships, all of which feature golf played at its highest level, allow our PGA Professionals to do what they do best, which is to impact the game in a positive fashion.” “Rolex’s long-standing belief in and support of golf has cultivated an aura of resiliency and trust within the game that is invaluable and, frankly, attractive for our 28,000-plus PGA Professionals to align with. “This is a watershed moment for the PGA of America,” said PGA of America President Jim Richerson. You had the scenario for many years of Rolex acting as partner at European Ryder Cup matches but then when the Ryder Cup was staged on US soil, Omega was the official time-keeper but no longer. The PGA of America today announced an expansive agreement with Rolex, and replacing rivals Omega, as partner of the PGA of America and its three annual Major Championships: the PGA Championship, KPMG Women’s PGA Championship and KitchenAid Senior PGA Championship plus the Ryder Cup.
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